Lehi― RainFocus, the leading Event Marketing Platform, today announced it has secured a $40 million strategic growth investment from JMI Equity, a growth equity firm focused on investing in leading software companies. The funding will be used to accelerate and broaden product development efforts, expand RainFocus’ global organization, and further other strategic initiatives.

“The value of our partnership with JMI Equity was immediately apparent,” said JR Sherman, CEO of the company. “The culture and team at JMI are uniquely suited and equipped to augment our strong leadership team, guide implementation of scalable infrastructure, and fuel our growth. JMI’s extensive history of success in the SaaS space made them the ideal partner for the disruptive strategy at RainFocus.”
The funding enables the company to focus on strategic growth and development in multiple areas:

Acquire top industry leaders for the executive team.
Expand teams to further accelerate agile and innovative development of the RainFocus Event Marketing Platform.
Build a high-performance organization and intelligent growth engine
The investment builds on a stellar track record of growth since the company’s inception in 2014. “With recent success as a benchmark, RainFocus is accelerating with significant and ambitious goals,” says Mr. Sherman. “This partnership with JMI allows us to achieve our mission and bring SaaS innovation to our industry at an exponential pace.”

In conjunction with the investment, David Greenberg and Larry Contrella, General Partner and Principal at JMI, respectively, have joined the Board of Directors. “We’re thrilled to partner with the RainFocus team in the next phase of their growth,” said Mr. Greenberg. Added Mr. Contrella, “We see tremendous potential for RainFocus to further transform the event marketing industry through the company’s market-leading product and commitment to delivering a significant return on investment to their customers.”